Common Packaging Mistakes To Avoid

Consumer behaviour has evolved drastically after the current pandemic, and shoppers now prefer to buy goods online more than ever. Now, it's necessary to resolve the greatest eCommerce industry obstacles with the highest preference as they can affect your brand's image and long-term progress. One of these problems is packaging, e-Commerce packaging is usually underrated but can surely lead to immense losses if it goes overlooked.

Common Packaging Mistakes To Avoid

Packaging Quality

Usually, e-commerce retailers use various cost-effective ways and purchase packaging stuff in bulk for their custom product packaging. However, these stocks are mostly comprised of cheap quality and can show to be an expensive mistake in the future. Low-quality packaging elements can easily get damaged while transportation and can even break the product. Therefore, it is suggested to utilise premium quality materials for custom product packaging to degrade the chance of delivering damaged goods to your buyer. 

Inadequate Packaging

50% of online customers will shift to a different brand if they get a broken product. One of the causes for a damaged product in transportation is either excess packaging elements or too few packaging elements used. Therefore, it’s necessary to know the correct amount of packaging material needed for your products for safe delivery.

Ignoring The Branding

Branding plays a vital role to expand reach, but many eCommerce brands neglect custom product packaging. Even if you add an easy branding approach to your packaging you can spread your brand's name. Custom packaging can serve to boost your brand identification and make more sales. 

Box Size

Another important product packaging mistake is when eCommerce companies adopt unsuitable box sizes for packaging their goods. Some use too large size boxes to guard a tiny product that makes it unsafe during transit. This also extends the overall packaging costs. Hence, it's crucial to use the relevant box size as per the product dimensions.

Eco-Friendly Packaging

Many product packaging materials are dangerous for the environment. So, it is necessary to use eco-friendly product packaging whenever feasible. You can bypass the mistake and contributes to protecting the environment by using sustainable packaging options such as natural, biodegradable, and recyclable elements.

Conclusion

As an eCommerce company owner, you must understand how critical product packaging is for giving a better customer experience. However, top-quality packaging material still remains one of the most underrated elements. It is important to know that packaging ensures the secure delivery of your goods and helps you to make an excellent first impression in front of the customers. 

Location: Quebec, Canada

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