Understanding The Role Of Packaging – 4 Trends To Follow In 2021


Are you ready with your product packaging as per the trends of 2021?

Because of so many things happening in the world, it is quite obvious that you slip it out. But, there is no need to worry about it, we are always here to help you. In this article, we're going to discuss a few emerging packaging trends that you need to follow while planning the strategy for the product packaging. 

4 Packaging Trends To Follow in 2021

More Protective Packaging

The demand for more protective packaging has increased in the last few years. In 2020, the demand for e-commerce orders & home-delivery of food will increase. Also, the need for online groceries is thriving due to pandemics.

It means that more products are being shipped, which urges more packaging demand. The customer always values the packaging that protects their product. 

Nowadays, most e-commerce companies are shifting towards more protective & sturdy packaging that is suitable for prolonged shipping. Protective packaging acts as a trust-building factor for customers.

Porous Packaging 

Porous packaging is not a new design trend. However, the need for porous packaging material has increased due to various practical factors. It will protect the product from a viral infection which is the need of the hour. The porous surface seems to be more resistant to the virus than non-porous. 

Many e-commerce businesses are investing in porous packaging because it reduces the coronavirus ability to stay on the packaging surface further, minimizing the spreading chance of the virus. 

Sustainable Packaging

In today's world, the public wants eco-friendly packaging solution to protect the environment. With the increasing demand for sustainable products, the demand for sustainable packaging also increased. Now, more & more people are concerned for the environment. They are trying to do as much as they can to protect the environment. 

As per a study by Trivium in 2020, "about 74% of buyers are willing to pay for sustainable packaging." Therefore, in 2020 smart business owners are investing in sustainable packaging to attract more buyers to their products.

Personalized Packaging

During this difficult time when everything is so disconnected & scattered, packaging design helped us to unite. Packaging & package graphics allow companies to tell about their products & services. 

The trend of personalized packaging is boosting to enhance the customer experience with a unique unboxing. By using personalized & custom package box, the company gives their customer a royal experience. They will feel more connected with the brand. Personalization also helps in rapport building. 

If you really want to differentiate your brand from your competitors, make sure that you follow these 2021 trends. 

Location: Quebec, Canada

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