How Custom Packaging Can Be Beneficial For Your Product


Over the last 10 years, eCommerce companies have grown so fast & gained huge popularity. Before this, nobody had imagined that they would buy clothes & vegetables without visiting the market. But, with the booming technology, now everything is just one click away from us.

Especially now, when the pandemic has hit the world badly, eCommerce & online shopping becomes the priority mostly for everyone because it reduces the exposure of people to the outside world making them stay safe & alive.

As per the Statista report, "in 2021, there will be 2.14 global shoppers" which means that approximately 27.2% of the world's population are buying online with an expected global population of about 7.87 billion people. 

With the increase in online shopping, the responsibility of the business owner to safely deliver the product also increases. Therefore, custom packaging plays a very crucial role in eCommerce & online business. 

As per Ipsos, about 72% of Americans say that their purchasing decision is majorly influenced by the packaging design & style.

So, along with the quality of the product, the business owner should always take care of the packaging of their product.

We have listed some major advantages of custom packaging: 

Protect the Products

As the name suggests, it is custom packaging that means it is specially designed for a particular product. As a result, it protects the product from any kind of wear & tear.

Grasp the Attention With Killer First Impression

Whenever you receive an order, the very first thing that you see is product packaging. So, what will be the first thing in your mind if you see bad packaging? You will definitely worry about the item whether it is good or like its packaging.

Therefore, a good product also needs good custom packaging that will grab the attention of the buyer with its first killer impression.

Keep Your Customers With You

Maintaining safety & transparency about your product will increase the loyalty among your customers & thus increases the reputation of your brand.

Do not hesitate while mentioning each & every ingredient, a toxic or harmful substance in your item. Always mention these things in the product packaging. It will develop a trust factor in your shoppers.

Raise Brand Awareness

With custom product packaging, not only you can display the product details but you can also show the details about your brand, your message to the public & the products & services that you offer.

Compliment Your Sustainable Image

An eco-friendly option of packaging is a key factor for the success of your business because now people are moving more towards sustainable products.

Conclusion

Are you using custom product packaging for your online store? What are some of the best designs that you want for your products? Let us know, we will give you the options. For more details, contact Aeris Packaging.

Location: Canada

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