How Custom Packaging Can Be Beneficial For Your Product

Although the packaging is much more important than logos, slogans & color palettes, still it is a missed opportunity for many brand’s marketing. Marketing concerns the way you package your products, but important communications you send to your buyers when you use packaging. Importance Of Packaging Rather than covering the product, putting it in a box, and sending it, many companies are now spending on folded boxes to improve packaging. The key objective of better packaging is to assure product safety and strong brand publicity.  Additionally, funding in packaging materials increases the company's reputation. The buyer is more satisfied when they get the goods in great condition. It will boost the chance of more purchases by the shopper, resulting in boosted ROI and business growth. Packaging As A Marketing Tool Everyone knows the four important P’s of marketing, i.e Product, price, Place, and Promotion. But did you know that another P that is equally important- Packaging. The ...

Rather than wrapping the product, placing it in a package, and shipping it, many e-commerce companies are now investing in folded boxes to enhance packaging and labeling. The key goal of better packaging and labeling is to ensure product safety and successful brand promotion.  Additionally, investing in packaging materials and labeling improves the company's reputation significantly. The consumer is happier when they got the product in excellent condition. It will increase the chance of more purchases by the customer in the future, resulting in increased ROI and business growth. Reduce Company's Cost Proper packaging will greatly contribute to reducing a company's costs. Good packaging means that the product is not damaged during shipment, reducing the possibility of customers returning it. You would have to pay extra charges to reship the returned product if it is returned. In the case of a refund, you would repay the product's expense, which will result in a reduction...

Many manufacturers still do not pay proper attention to the packaging of their products. Some will give attention only to the designs but fail to think that how packaging affects their business. Even after not paying proper attention to the packaging, they wonder how they are having so many issues with the products & why they are getting so many client complaints.  Packaging of goods plays a crucial role in the eCommerce sector. We provide eco-friendly bubble wrap for your eCommerce products. Here, we have listed a few impact of poor packaging on your business. Product Damage  People often forget the second goal of packaging along with attracting people, which is the protection of the product while shipping. Manufacturers usually do not pay attention to the quality of packaging which ultimately results in a loss in the form of product return & refund the amount to the client or sell the damaged product at a discounted price.  Brand Image Due to poor packaging, th...